Overview

Advertising Technology (“AdTech”) has evolved into a highly intricate landscape—filled with Ad Servers, SSPs, DSPs, PMPs, OMSs, and more. Upon closer examination, you will find that most vendors adhere to the same standardized frameworks, ultimately delivering similar features under different labels. But what happens when your business model diverges from industry norms? In such cases, you are often left with two costly options: layering in additional vendors or commissioning custom development—both of which introduce greater complexity and risk.

Unity is a system designed to be bespoke from day one—one that adapts to your specific operational model and scales alongside your business. It manages screens, venues, advertisers, campaigns, orders, and more. It unites all aspects of ad operations into a single tool.

Resources

Tutorials

Step-by-step guides to walk you through key features and workflows. Learn at your own pace and quickly master the essentials.

Guides

Browse our collection of How-To Guides for clear, practical instructions. Each guide walks you through common tasks so you can get things done with ease.

Reference

Access detailed Reference Guides for in-depth technical details on features and functionality, including data models, API, and general architecture.

Getting Help

Having trouble? If you can’t find the information you need in the documentation, try one of these:

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