Reference

Architecture

The following documents outline the various modules of Unity. Each document includes data models, data flows, principles, and any relevant information that may help explain how Unity functions. By providing a clear blueprint of each module’s data flows and structures, these documents serve as both technical references for developers and strategic resources for operational and business teams.

Documents	Description
System - Architecture	This document outlines the high-level system architecture of Unity, including major services and how they relate to each other. It will also inform readers about the architectural choices that enable Unity’s performance, flexibility, and long-term maintainability.
Inventory Management Service - Architecture	This document outlines the high-level architecture for Unity’s Inventory Management Service. It defines how inventory-related data is structured, stored, and accessed across the platform, from raw collection through cleaned, standardized warehouse models to business-ready data marts used by Ad Operations.
Coming Soon - Order Management Service	Orders represent an advertisers intent to purchase ad space in your network. The Order Management Service is the module responsible for tracking those orders and enforcing rules and restrictions between different orders.
Coming Soon - Campaign Management Service	Campaigns represent the implementation of an Advertiser’s advertisement. The Campaign Management Service is the module responsible for tracking of those campaigns and ensuring the delivery of its creative to the appropriate platform on the right schedule.

Artifical Intelligence

AI integration is in an exploratory phase.

Documents	Description
AI in Unity	AI is an emerging technology and a powerful tool for performing massive and complex calculations in fractions of a time. Can we use it to unlock business value that wasn’t possible before? This document will explore different cases for integrating AI into the Unity platform. We will evaluate ease of implementation, business value, costs, privacy, intellectual property risks, and more.