Knowledge Base
Tutorials

Tutorials

For our tutorials, we will follow along various real-world scenarios and show how to fulfill each in Unity, step-by-step. Please note, these workflows are generic and designed to make the lessons easier to consume. Your specific implementation of Unity can be customized to make the workflows simpler or more robust as needed.

Planning and Estimates

Tutorial                              Scenario
Planning for a targeted PSAA snowstorm is approaching the northern half of the midwest. FEMA wants to run a PSA in impacted states to alert users and advise on precautionary measures.

Features Covered: Targeting
Planning for a Product LaunchA car accessory manufacturer developed a new windshield scraper for ice and snow. They have a list of addresses of auto shops that carry their products and they desire to run a new ad for the scraper in the waiting area of those locations. They would like us to target as many locations from their list as possible.

Features Covered: Target Lists, Device Types
Planning for a Limited BudgetA car accessory manufacturer developed a new windshield scraper for ice and snow. They have a list of addresses of auto shops that carry their products and will serve as the target locations for their ad. They have a limited budget, however, and requested we prioritize higher tier addresses. The tier for each address is included as an additional column in the target list.

Features covered: Segmentation
Tutorial Coming SoonA leading sports drink brand seeks to advertise across your gym network with exclusive placement. Their requirement is that their ads do not appear alongside those of competing sports drink brands within the same gyms. Additionally, once a gym is activated as part of this campaign, exclusivity is enforced—no competing sports drink advertisements may run in that location for the duration of the campaign.

Features covered: Competitive Exclusivity

Ordering and Reservations

Tutorial                              Scenario
Tutorial Coming SoonFEMA has agreed to run the PSA on your network. Since their goal is awareness, they don’t have a requirement for a guarantee or minimum venue count. They want the ad to run in as many locations as possible within their target segment and will pay per venue delivered.
Tutorial Coming SoonAfter reviewing the projected reach, the car accessory manufacturer elected to proceed with the guaranteed impressions offered by your team. They have no preference regarding which matches carry the advertisement, provided the guaranteed commitment is met.
Tutorial Coming SoonThe car accessory manufacturer with a limited budget has agreed to run their ad in the Tier 1 segment only.

Deploying and Campaigns

Tutorial                              Scenario
Tutorial Coming SoonThe car accessory manufacturer finished creating the video for their ad. You will need to queue up a campaign, link the ad to the targeted inventory, set up flight goals to fulfill the guaranteed deliverable.
Tutorial Coming SoonFEMA has finished the video for their PSA. Since their purchase is non-guaranteed, you will work with a third party platform that will distribute the matches evenly without blocking other guaranteed contracts.

Implementation and Inventory

Audience: Administration

Tutorial                              Scenario
Tutorial Coming SoonInventory data can be sourced from a variety of systems, with the most common methods being spreadsheet uploads, API integrations, and database sharing. This document outlines the procedures for importing your data using each method. The process includes conducting a data mapping exercise to align source fields with Unity’s data model, configuring an automated import mechanism, and implementing an auditing utility to maintain a historical record of all inventory updates.
Tutorial Coming SoonWhen acquiring another network, a consolidation phase is often required to unify the newly acquired network with your existing one. This may involve modifying the new network and integrating it into the current environment, or migrating both networks into a new, consolidated system. This document outlines both scenarios and details the steps we will take to ensure a smooth and efficient transition.
Tutorial Coming SoonEvery few years, network devices will need a major upgrade, which could mean upgrading the OS on a smart device or shipping out new media players. These upgrades normally require downtime and will effect delivery of campaigns in flight, a particularly risk for guaranteed contracts. This document will outline methods to alert your team if a campaign is at risk due to upcoming upgrades or outages.